Apple has shared photos from their latest “Shot on iPhone” campaign showcasing photography taken from the iPhone 7 and iPhone 7 Plus during nightfall, while also revealing the story behind the campaign.
This time Apple chose a group of photographers from around the world to capture people, scenes, and more during nightfall. Interestingly some of them went to quite extreme lengths to get their photos, from travelling to Iceland to capture an ice cave, to travelling to Indonesia from Chicago to capture volcanoes.
Apple introduced the new iPhone 7 and iPhone 7 Plus with a new camera lens system which lets more light in, making it much easier to capture photos in low light. The larger f/1.8 aperture allows up to 50 percent more light onto the camera sensor than iPhone 6s.
A few months back I shared some photography which I captured in Japan in low-light environments, I have found the camera to be a big step up especially when photos are captured in RAW using Adobe Lightroom – a format which allows much more control over editing.