Apple Store Chadstone, Shot on iPhone X

I was recently in Melbourne and decided to take a look In what was a flashback to the first time I went to Apple Sydney.

The front of the new store still features large panels of glass, but rather than being fixed in place large pivot doors open up the entire front of the store. I was quick to notice the doors aligned perfectly to a series of black strips of lights in the ceiling of the store.

Inside the store, the large wooden tables which products sit on remain unchanged. This is because they are the same tables Apple’s design team use to start designing each product. But how accessories and other products are displayed along the walls of the store has changed. Accessories are now categorised into collections. For example, smart home, music, app-connected gadgets and so on.

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