Sony MASTER Series 4K HDR TVs

MASTER Series – a name Sony reserves exclusively for its highest picture quality TV models. A name which applies to their new A9F OLED and Z9F LCD 4K HDR TV. In summary, the aim of these new television series is to bring you picture quality in a way which conveys the creators intent.

MASTER Series TVs meet the strict criteria of our top engineers and makes beautiful images a reality. For the first time, creators can explore their imagination and see their vision reproduced in the home.

To achieve this Sony has developed and followed a very strict set of product evaluation criteria by its most experienced picture quality engineers. Both TVs offer Dolby Vision HDR, bringing extraordinary colour, contrast, and brightness to the screen. And a new “Netflix Calibrated Mode”, developed to mirror the same picture quality as a studio master monitor for television in order to preserve the artists’ creative vision and intent.

Sony Australia


In Australia, the Sony A9F OLED and Z9F will be available from Sony and selected retailers from October 2018. Pricing has yet to be announced.